ROYAL SMILES LLC dba ROYAL SMILES
Last Updated: March 3, 2026
ROYAL SMILES LLC dba ROYAL SMILES (“we,” “us,” or “our”) operates https://www.royalsmiles.com/ (the “Website”). This Privacy Policy explains how we collect, use, protect, and disclose personal information obtained through our Website, communications, and messaging services. By accessing or using our Website, you consent to this Privacy Policy.
1. Information We Collect
We may collect personal information that you voluntarily provide, including:
• First and last name
• Email address
• Phone number (mobile and landline)
• Mailing address (street, city, state, ZIP code)
This information may be collected when you submit contact or appointment request forms, communicate with us by phone, email, or SMS, or interact with our Website.
2. Automatically Collected Information
When you visit our Website, certain information may be collected automatically, including:
• IP address
• Browser type and operating system
• Pages visited and time spent on the Website
• Referring URLs
We use analytics, advertising, tracking, and performance tools to analyze Website traffic, improve user experience, and measure marketing effectiveness.
3. Cookies, Advertising & Tracking Technologies
We use cookies, pixels, web beacons, heatmapping tools, session replay tools, and CRM tracking scripts to improve Website functionality and marketing performance. These technologies collect information about browsing behavior, device identifiers, and advertising engagement.
We may integrate tools such as Meta Pixel, Google Ads, and marketing automation platforms. You may control cookies through your browser settings, though disabling them may affect Website functionality.
4. How We Use Your Information
We use personal information for the following purposes:
• Scheduling and managing dental appointments
• Responding to inquiries and patient communications
• Sending appointment confirmations and reminders
• Providing customer support
• Improving our Website and services
• Measuring and optimizing advertising performance
• Complying with legal obligations
5. SMS Messaging & A2P Compliance
SMS Opt-In: By providing your mobile number and opting in through our Website, forms, or verbal consent, you agree to receive SMS messages from ROYAL SMILES LLC dba ROYAL SMILES. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
SMS messages may include appointment confirmations, reminders, office notifications, and occasional special offers (only with explicit consent). Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP.
6. A2P Messaging Privacy & Data Use
This section applies specifically to Application-to-Person (A2P) SMS messaging. SMS consent and phone numbers are not sold, shared, rented, or disclosed to third parties for marketing purposes. This includes no third-party advertising, no lead resale, and no data aggregation.
7. HIPAA & Medical Privacy
ROYAL SMILES LLC dba ROYAL SMILES is a healthcare provider subject to applicable health privacy laws. Clinical and medical records are governed by our separate Notice of Privacy Practices. Information collected through our Website and marketing systems is separate from medical records unless you formally become a patient and provide protected health information (PHI) through official clinical channels.
8. Data Security and Retention
We implement administrative, technical, and physical safeguards to protect personal information. We retain personal information only as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes.
9. Texas & U.S. Privacy Rights
We comply with the Texas Data Privacy and Security Act (TDPSA). Texas residents may request access to personal data, correction of inaccuracies, or deletion of data. Requests may be submitted using the contact information below.
10. California Privacy Rights (CCPA/CPRA)
California residents have the right to request access to, correction of, or deletion of personal information. We do not sell your personal information or share it for cross-context behavioral advertising as defined by the CCPA.
11. GDPR Disclosure (EU Visitors)
If you are located in the EU, you have rights under GDPR, including access, correction, and deletion of your personal data. Data is processed based on consent or legitimate business interest.
12. Contact Information
If you have questions about this Privacy Policy, contact us:
Email: privacy@royalsmiles.com
Website: https://www.royalsmiles.com/
Phone: (832) 408-9089
Address: 2802 Timmons Ln Unit 27161, Houston, TX 77227-0163